In a globalized market, product traceability is essential for ensuring transparency, safety, and compliance throughout the supply chain. From raw material sourcing to end-user delivery, Videojet provides cutting-edge track and trace coding solutions that enable real-time monitoring and documentation at every stage of the product journey.
What Is Product Traceability?
Product traceability is the process of identifying and recording a product’s path from origin to final destination. Using track and trace solutions, businesses can monitor manufacturing, packaging, shipping, and distribution events with coded data such as:
- Serial numbers
- Batch/lot codes
- Barcodes and QR codes
- Expiry and production dates
These marks ensure regulatory compliance, product recalls, and supply chain transparency — especially critical in pharmaceutical, food, and industrial manufacturing sectors.
Benefits of Product Traceability
✅ Enhanced product recalls with pinpoint accuracy
✅ Full transparency across global and regional supply chains
✅ Compliance with regulations such as GS1, EU FMD, and DSCSA
✅ Real-time insights for internal tracking systems
✅ Increased consumer trust and brand protection
Track and Trace Technologies
Videojet offers a comprehensive range of marking and coding technologies for product traceability:
- Inkjet Printers (CIJ/TIJ): Fast, non-contact printing for variable data
- Laser Marking Systems: Permanent coding with zero consumables
- Thermal Transfer Overprinters (TTO): Ideal for flexible packaging
- Serialization & Aggregation Software: Integrate with ERP and MES for full visibility
Each solution is built for high-speed production lines and challenging factory conditions.
Industries That Rely on Traceability
🔹 Pharmaceutical & Medical Devices: Comply with serialization laws and prevent counterfeit drugs
🔹 Food & Beverage: Ensure quality assurance and enable fast recalls
🔹 Cosmetics: Protect brand image through batch control and anti-tampering
🔹 Logistics & Warehousing: Track goods from factory floor to consumer doorstep
🔹 Automotive & Electronics: Enable part-level tracking across assembly stages
